Until now, organizing and operating digital communities has been limited to centralized platforms, resulting in limited capacity to incentivize long-term and meaningful member engagement. Through these major social media networks, digital communities can expand globally but have no universally recognized economic system to realize the value of their efforts.
Imagine using blockchain technology to deploy digital community infrastructure at scale, and keeping the value inside the communities. Native enables digital communities to organize members, facilitate growth and simplify operational processes all in one application. Through unique community tokens, a functional set of governance tools and flexible incentive structures for member engagement, Native provides the system for the next wave of community sovereignty.
Our first requirement was to take a rough product idea and scope, design, and build an interactive demo to showcase and secure seed funding. We began with a design spring mapping all interactions together, blockchain and otherwise, to define a minimum viable product.
With an MVP defined and mapped, we were able to rapidly design and build an interactive demo to showcase the product and secure seed funding within a month.
While developing the Alpha, we redesigned the static website to prepare for launch marketing.